Root Canal
Reassurance Email
How one email can win or lose a patient’s Trust. See how one small change can turn fear and uncertainty into trust and bookings.
When the Wrong Words Push Patients Away
Ineffective Approach: Example of a Poorly Written Email:
See how a single email can lose a potential patient—and how to turn it into a win. This example is based on a real-world example (with names changed) a patient wrote in, afraid of the treatment and unsure if they could afford it. This was the reply they got:
Hello,
A root canal treatment here costs $1,200 and normally takes two visits. The first appointment is for the treatment and the second is to finish it. We can book you in next week if you want.
Payment is due after each visit. If you can’t pay in full, you can ask at reception when you come in about possible payment options.
Let us know if you want to go ahead.
Regards,
Hillside Family Dental
Why it's bad:
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No empathy → Patient’s fear isn’t addressed.
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No clarity → Cost without explanation feels cold.
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No reassurance → No mention of procedure comfort or financing.
Improved Approach: Example of a Well-Written Email:
Hello Heather,
Thank you for reaching out to us. We understand that thinking about a root canal can be intimidating, and it's completely normal to have
questions about both the procedure and the cost. We're here to help you through it.
First, please know that modern root canal treatments are performed with local anesthesia, so you won't feel any pain during the procedure.
Our team is dedicated to making every patient feel comfortable and informed from the moment they walk through our doors.
Regarding the cost, we want to make sure you have all the information you need. Our team would be happy to schedule a brief,
complimentary phone call with you to discuss your concerns, review potential insurance coverage, and walk you through a detailed cost
estimate. We believe everyone deserves peace of mind when it comes to their dental health.
Would you be available for a quick chat sometime next week? Just reply to this email, and we can set something up.
We look forward to talking with you soon.
Warm regards,
Ann Lewis
Hillside Family Dental
Why it's much better:
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Empathy first, facts second.
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Explains comfort and cost options.
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Invites next step without pressure.
Stop Losing Patients to Bad Communication
For just $99, we’ll create your custom Root Canal Reassurance Email Reply using our Langdent Blueprint™ framework with tone, set of values, and patient experience philosophy we developed by analyzing your public presence.
This isn’t generic, it’s how your communication could look if aligned with a full Langdent Blueprint™. Every patient touchpoint becomes warmer, more trustworthy, and more persuasive.
Your Customized Root Canal Email Reply demonstrates the transformation possible when patient communication aligns with the Langdent Blueprint™ framework: empathy first, clarity second, and brand-anchored throughout. This approach shows how every patient interaction can authentically reflect your mission, vision, core values and principles.
This reply is developed using external analysis of your practice's public presence and the Langdent Blueprint™ methodology. It illustrates how patient communication can evolve from generic reassurance to a strategically crafted, trust-building asset that reinforces your distinct brand identity.
This is a demonstration of potential alignment — not your current internal identity — and shows how your communication could look when fully co-created in a Langdent Blueprint™.
You’re welcome to adjust the wording to fit any patient situation or request you may encounter regarding root canal inquiries.